It is urgent that consumers and retailers practice sustainability when consuming and manufacturing fashion. Global warming is real, including pollution and waste from manufacturing garments, and consumer trash from discarding “fast fashion” goods.
Inditex, Zara's parent company, recently reported its net income rose at the fastest rate in three years: 15 percent to 2.88 billion euros. The numbers are superb from a business standpoint, but what about the effects of all that clothing on the environment? Billions of dollars of clothing.
H&M and Forever 21 are also billion-dollar fast fashion players. Like Zara, they too churn out trends at the speed at which they are seen on the runway and shared on social media.
The “buy less, buy better” mantra must be applied to our approach to fashion. Sadly, we live in the age of excess. Cheap, poor quality, “trendy” fashion goods should not be manufactured or bought at the expense of our deteriorating planet. We need to care about the longevity of our planet and the practice of sustainability.