Social media is an important part of building a brand. “Industry” people like bloggers and photographers have advised me to step up my social media game for my company, Pascual: “Take some cafe shots! Use a white background!” Weary of taking their advice, I’ve struggled to create content that is unique and engaging.
I even took notes from influencers on The ’Gram. Search #fashionblogger and you will see that the most “successful” bloggers (AKA those with the most followers), have identical aesthetics: marble backdrops for flatlays; monochrome colour palettes; bird’s eye views of “girl-on-bed-with-coffee”; Stan Smiths with every #ootd; buildings in Soho, NYC. The Ultimate Fashion Influencer Starter Pack.
I’m hungry for Pascual’s exposure, but I refuse to imitate their visuals on my feed. Until I cook up my next big Instagram plan, I’ll keep churning out my own original vision, regardless of likes and follower count.
Photos: Top left + bottom right: Andrea Pascual. Top right + bottom left: Google